"The scientists at Berkley have been working on PowerBait for years, constantly making it better. There's absolutely no soft plastic on the market that catches more fish."Larry Nixon1983 Bassmaster Classic® ChampionYou wanted the original colors back, we listened! Same color names, made the way you want. And, with the Berkley PowerBait Advantage, fish hold on 18 times longer! Fluttering action on the drop, plus a bulky profile and PowerBait actives offer big bass a big meal.